“What Do You Mean the Janitor is Part of the Marketing Team?” – Mr. CEO

Here’s something you and your employees might not have thought about:

Everyone in your business works in the marketing department.  It’s true.  Every single employee of your business is an ambassador of your organization.  They are out in the real world and telling people about your business….

What do you think they are saying?

Would you like what they are saying about your brand?

Once I played a game where you had to balance workflow with employee morale.  It wasn’t overly difficult.  The more work you demanded out of your employees the more morale you had to build. Sometimes it came in the form of raises, but often adding an office cat, vending machine, or even a plant increased morale for everyone.studio-parallax-02-1024x533

Investing in employee morale and getting buy in from employees is just as important as investing in other marketing initiatives.  They are talking to their friends on and off line…what are they saying?

“How are things over at Law Firm X?”

“I can’t wait to quit this place, they don’t pay me enough and they don’t realize that when I leave they are going to be totally hosed.”

Now imagine that was a Facebook update that was seen by over 400 of their friends.  Chances are some of their friends are your prospects….

What if you focused more on employee morale and that status update looked more like this:

“I love this place!  Last week our team helped save a guy who was back up against the wall on an IP issue.  Someone was trying to steal their patent.”

And one of their friends thought:

“I think we’ve had some problems like that too…maybe they could help?”

And now for the Jerry Springer final thought:

If you can’t sell your employees on your brand, how are you going to sell your prospects?

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